MORE Than Breast Cancer /
than breast cancer
Breast cancer doesn’t define who these women are. The heart of our campaign is showing patients who are MORE than their diagnosis. Building off the KISQALI TV campaign, we created a long-form, documentary-style film series that captured their voices, their environments, and the people closest to them. With honesty and authenticity, they shared their stories and how KISQALI is helping them do MORE to help protect their tomorrows.
The result is a powerful, human campaign. It features our ambassadors doing MORE of what they love with the people they love. Get to know MORE about these incredible women in their stories below. Meet Mona, Laurie, and Nikki. They're MORE than just breast cancer.
Meet Mona
Mona, a Bronx native and MTA bus driver, takes pride in getting New Yorkers where they need to go. At home, she treasures time with her grandkids and her pup, Shane. She didn't coast on hope alone after she was diagnosed with early breast cancer. Mona stayed in the driver's seat and did what she could to help protect her tomorrow.
Meet Laurie
Laurie, is a researcher and sci-fi enthusiast who loves going to cosplay conventions. She's always been curious about the future and imagining what's possible. Laurie shares her experience after being diagnosed with HR+, HER2- early breast cancer. She got support from her husband, family and friends. After her initial treatment, her clear scan results brought hope. Laurie wanted to be proactive to help reduce the risk of her cancer coming back. She and her doctor discussed how to help protect her tomorrow.
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Meet Nikki
Nikki, a proud boy mom from Nashville and a former athlete who loves all things sports, especially cheering on her boys from the bleachers. Nikki talks about her game plan and how her competitive spirit helped her face early breast cancer.
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