People with trouble swallowing were confused, concerned, and frustrated by a lack of helpful resources. The Adventures of the EsophaCrew disease awareness website was created to help people recognize potential symptoms of Eosinophilic Esophagitis (EoE) and talk to their doctors. The goal was to empower people to seek answers and find a specialist. This 360 campaign uses the friendly animated characters of the EsophaCrew to introduce EoE in an approachable way.
Website - EoEcare.com
Within a month of its launch, the website saw outstanding performance metrics, far outpacing the category in page views and duration. The campaign also garnered 15 industry awards from 6 separate award shows in 2021 and 2022. This engaging and educational website illustrates life with EoE and provides helpful resources like third-party links for patient support, an e-newsletter sign-up, a downloadable brochure, links to patient advocacy groups, and a doctor discussion guide with EoE lingo.
Three animated videos highlight three distinct topics: disease awareness, common workarounds, and the importance of getting a proper diagnosis. Each video encourages people who may be experiencing EoE symptoms to see a doctor and get diagnosed.
Tough To Swallow
What The Hack?
Trial And Error
W3 AWARDS 2021
Best in Show: General Health Websites
Gold: Best Use of Video for Websites
Silver: Best Copywriting for Websites
Silver: Best Use of Animation for Websites
DOT COMM AWARDS 2021
Platinum: Health & Wellness Website
Platinum: Website Element - Streaming video
Platinum: Website Element - Animation
Gold: Website Creativity - Illustration
Gold: Website Creativity - Copywriting
THE COMMUNICATOR AWARDS 2021
Award Excellence in 2 categories: General Health & Humor
CREATIVE FLOOR AWARDS 2022
WEBBY AWARDS 2022
Honoree Health & Wellness Video 2X
APEX AWARDS 2022