EsophaCrew /

People with trouble swallowing were confused, concerned, and frustrated by a lack of helpful resources. The Adventures of the EsophaCrew disease awareness website was created to help people recognize potential symptoms of Eosinophilic Esophagitis (EoE) and talk to their doctors. The goal was to empower people to seek answers and find a specialist. This 360 campaign uses the friendly animated characters of the EsophaCrew to introduce EoE in an approachable way.

Case Study

Website - EoEcare.com

Within a month of its launch, the website saw outstanding performance metrics, far outpacing the category in page views and duration. The campaign also garnered 15 industry awards from 6 separate award shows in 2021 and 2022. This engaging and educational website illustrates life with EoE and provides helpful resources like third-party links for patient support, an e-newsletter sign-up, a downloadable brochure, links to patient advocacy groups, and a doctor discussion guide with EoE lingo.

website pages

Educational Videos

Three animated videos highlight three distinct topics: disease awareness, common workarounds, and the importance of getting a proper diagnosis. Each video encourages people who may be experiencing EoE symptoms to see a doctor and get diagnosed.

Tough To Swallow

What The Hack?

Trial And Error

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Awards

W3 AWARDS 2021

Best in Show: General Health Websites

Gold: Best Use of Video for Websites

Silver: Best Copywriting for Websites

Silver: Best Use of Animation for Websites

 

DOT COMM AWARDS 2021

Platinum: Health & Wellness Website

Platinum: Website Element - Streaming video

Platinum: Website Element - Animation

Gold:  Website Creativity - Illustration

Gold: Website Creativity - Copywriting

 

THE COMMUNICATOR AWARDS 2021

Award Excellence in 2 categories: General Health & Humor

 

CREATIVE FLOOR AWARDS 2022

Best Website

WEBBY AWARDS 2022

Honoree Health & Wellness Video 2X

 

APEX AWARDS 2022

Finalist

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