FLONASE SENSIMIST /
Flonase Sensimist gives people the power to be greater than their allergies. It provides the freedom to roll down the windows, open the doors, and enjoy a world without limits. In February 2017, this integrated campaign launched the brand and engaged people in multiple channels. It helped get people to rethink how they treated their allergies.
TVC & OLV:
Beyond just TV, the campaign achieved mass reach through online pre-roll videos, banners, social media, a Pandora campaign, and cross-country RV road trip to America's worst allergy cities starring a family with a huge social media following.
Display Banner & Interactive Rich Media:
This YouTube masthead generated 321 million impressions in the 24 hours it was live. That's 3x the reach of Super Bowl '17. Plus, 3.1 million people opted-in to watch the entire embedded video. Days after, visits to product website increased by 379%.
Banners and a YouTube masthead drove awareness of an activation event. TV star Derek Hough sent the Eh Bee family across the country to complete challenges that would leave cities a little greater. The family generated branded content and engaged with their 17 million followers on social media. People who entered the sweepstakes could win a trip to anywhere in the USA.
YouTube Masthead Takeover: