THE MAN REGISTRY /
It's the most important day of a guy's life, but most would rather to manage their fantasy football team than their own wedding. The Man Registry website gives grooms useful advice and a way to register for cool manly wedding gifts. This campaign helped convinced grooms to man up. It made them realize the wedding isn't just for the bride — at least not the gift part.
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Year of production: 2023. Running Time: 2:30 min
Color / Sound / Subtitled
Targeted banners, OOH media like mall displays and floor graphics near jewelry stores engaged grooms with clever creative while ring shopping. Ads in bar restrooms and sports arenas connected with a captive audience. Facebook, website content, and social media efforts made grooms realize they can get a grill or an X-box instead of settling for a gravy boat or a salad spinner.