Motorcycle Museum /
Vintage motorcycles are beautiful works of art. The country's finest collection is just a short ride from downtown Columbus. However, few people knew this badass museum even existed. Pairing pithy headlines with a modern yet classic look, this campaign showcased the museum's most interesting and iconic machines.
OLV & TV:
With a limited budget, this campaign got people to come and get some counterculture. It drove 38% more 4-wheel and 2-wheel traffic to the museum using online pre-roll videos, OOH, social media posts, and print ads in the city's free weekly papers.