Eohilia /
It's time to turn the tables on EoE. Takeda Pharmaceuticals developed a new treatment for Eosinophilic Esophagitis (EoE) to help people with trouble swallowing food. All they had was a name: Eohilia. We created everything for a successful launch, including the logo, packaging, website, TVC, banners, videos, social media posts, and an email campaign.
Turn The Tables On EoE Case Study
Eohilia Website Videos
To help people better understand EoE and Eohilia, 3 animated videos were created to address topics like: what is EoE, how Eohilia works, and how to take Eohilia. Featured on the website and on social media, these engaging videos use kinetic type to help explain everything in a friendly and approachable way.
What is EoE
How It Works
How To Take
Turn The Tables On EoE
EoE causes pain while swallowing and makes eating a daily worry. Those with EoE always fear that their next bite will cause pain or embarrassment. This campaign launched Eohilia and invited people to turn the tables on EoE. The creative featured a branded neon sign and the videos used rotating camera movements to reinforce our campaign messaging.
Eohilia.com Website
Craving Relief
Relief Is On The Menu
Second Helpings
The Invite :15
Cinemagraphs for Banners, Social & Website
Eohilia Packaging
