BIO /
Who the heck is this guy?
Hi there, I'm Tony.
I'm an award-winning creative director who comes up with insightful ideas and brings them to life in unexpected ways. A writer by trade, I'm a hands-on leader who loves creating content and solving problems.
Like a Swiss Army knife, I have the versatility to do it all: from providing creative direction, to leading teams or client presentations, to generating culturally relevant ideas. My background is equally diverse with general consumer and pharma experience.
I create unconventional multi-platform ideas that differentiate brands from the competition. These concepts help brands engage consumers in any and all channels, whether it's TV, print, video, social media, experiential events, mobile apps, or websites.
I value results as much as big ideas. Through fresh thinking and data-driven insights, my work has made a measurable impact for a variety of recognized brands. My ability to craft buzz-worthy ideas has helped solve clients’ problems, made brands stand out, won new business pitches, and earned agencies some nice shiny awards.
The way I see it, advertising should illuminate a brand’s personality and make people want to engage with the message. Because when it's done well, I believe great work really does work.
I live in the Lower East Side of NYC. When I'm not filling my notebook with ideas, you'll probably find me playing soccer, getting inspired at art galleries, or planning my next SCUBA diving adventure.
I've helped drive results and take many brands to new places.
Healthcare
Theraflu, Advil, Flonase Sensimist, Cepacol, Airborne, Cialis, Bydureon, Vascepa, Adakveo, Sensodyne, Nicorette, Abreva, Nicoderm, Prolia, Humalog, Axiron, Eucrisa, Toujeo, Imfinzi, FreeStyle Libre, Evenity, Sunosi, Otezla, Twinlab Vitamins, Biohaven, Biogen, Tecfidera, AARP, Belviq, University Hospitals, Kevzara,
Mucinex, Fasenra, Durex, Trulicity
Travel & Luxury
Marriott, Hilton, Amtrak, Disney, Skybus Airlines, El Al, Qantas, Fairmont Hotels & Resorts, Disney, Bernie Robbins Jewelers, Carnival
Financial
Chase, Merrill Lynch, E-Trade,
Duff & Phelps, JP Morgan,
Goldman Sachs, Bright Start, Accenture, CollegeAdvantage,
PricewaterhouseCoopers,
Wolters Kluwer, Huntington Bank,
American Express, TIAA-CREF
Automotive
BMW Motorcycles of Singapore, Bosch, Purolator, Firestone, Mazda, Harley-Davidson, Ford, Toyota,
Motorcycle Hall of Fame & Museum, Germain Auto Dealers, Cadillac, Nissan, Lexus, Mercedes
Alcohol
Dewar’s, Crown Royal, Cointreau, Martini & Rossi, Red Stag, Bacardi, Plymouth Gin, Jim Beam, Hornitos, Sol Beer, Mike’s Hard Lemonade,
B&B, Purity Vodka
Technology & Media
Sony Electronics, NFL, MTV,
Netgear Wireless Extenders,
LG Optimus G2, Comcast Xfinity, Gogo Inflight Internet, Nokia, Omron, First Data, MSNBC, Verizon, Maxim, Wine Spectator, Showtime, ShowPlace Icon Theatre, SiriusXM,
Microsoft Windows Phone, Samsung
Packaged Goods
Coca-Cola, Proctor & Gamble, Chunky Soup, Quaker Oats, Red Baron Pizza, Pepsi, RC Cola, ZonePerfect, Air Wick, Scotts, NOS Energy Drink, Resolve, Hartz, Honey Bunches of Oats, Old El Paso, Reese’s, Land O’Lakes, McCormick, International Delight, Hershey’s, Pierless Pet Food, Pagoda Snacks, Cap’n Crunch
Food, Retail & Apparel
Pizza Hut, Perkins Restaurants, Donatos Pizza, TCBY, Mrs. Fields, CVS, La-Z-Boy, Craftsman, Diesel, Land's End, TheManRegistry.com,
CleatSkins, Bed Bath & Beyond,
Chicago Bears
