Hi there, I'm Tony.
I'm a hands-on creative leader and digital storyteller. As a writer by trade, I love creating content and solving problems.
Like a Swiss Army knife, I have the versatility to do it all: from providing creative direction, to generating ideas, to leading teams or client presentations.
I specialize in developing big, integrated brand campaigns built on the backbone of solid strategies. I enjoy digging deep to uncover powerful idea platforms that extend brands to any medium – whether that's through print, TV, social media, experiential, or mobile.
I value results as much as big ideas. Throughout my career, I’ve created unexpected work that's moved the needle for a variety of recognized brands. My ideas have solved clients’ problems, built brands, won new business, and earned some nice shiny awards.
The way I see it, advertising should illuminate a brand’s personality and make people want to engage with the message. Because when it's done well, I believe great work really does work.
I live in the East Village. When I'm not filling my notebook with ideas, you'll probably find me playing soccer, getting inspired at art galleries, or planning my next SCUBA diving adventure.